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Juan Enriguez Juan Enriquez
Author, As the Future Catches You: How Genomics and Other Forces Are Changing Your Life, Your Work, Your Investments, Your World

Juan Enriquez, Director of the Harvard Business School Life Science Project, lives at the intersection of science, economics, and public policy. Author of As the Future Catches You: How Genomics and Other Forces Are Changing Your Life, Your Work, Your Investments, Your World, Enriquez is like the best teacher you ever had, one who helps you to see something in a new light and makes you say, "Now I get it!" Enriquez puts you face to face with a series of unprecedented political, ethical, economic, and financial issues, dramatically demonstrating the cascading impact of the genetic, digital, and knowledge revolutions on your life. In his presentations as well as in his book, Enriquez examines the interplay between technology, economics, politics and the rise of "life sciences". He has received the prestigious McKinsey Award for his year 2000 article "Transforming Life, Transforming Business" This prestigious award, judged by an independent panel of leaders in the business world, recognize the two best articles published each year in the Harvard Business Review, that are likely to have a major influence on the actions of business managers worldwide.

According to Enriquez, Genetics will be the dominant language of this century. However, most countries and individuals remain illiterate in what is rapidly becoming the greatest single driver of the global economy. Enriquez’s main point is that technology is not kind, it does not say "please," but slams into existing systems and destroys them while creating new ones. Countries and individuals can either surf new and powerful waves of change–or get crushed trying to stop them. Wealth will be more concentrated and those with knowledge to sell will be the winners.

Enriquez has written over a dozen Harvard Business School case studies as well as articles for various publications including Science, Foreign Policy, The New York Times, and Trends in Biotechnology. He is contributing editor of The Journal of Biolaw and Business.

"With amazing insight and with a graphical, almost poetical style of writing, Enriquez describes how computers, genomics, and other new technologies are shaping our present and future."—Hamilton O. Smith, Nobel laureate in medicine


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